What is social media and should you care?

What is social media and should you care?

What is social media? We’ve said it before, and we’ll say it again, it wasn’t all that long ago, when a simple ad in the paper would do the trick and the phone would start to ring and people would walk through your door. It was a lot simpler in many ways, ‘pre...
Finding, articulating and amplifying your value

Finding, articulating and amplifying your value

Finding, articulating and amplifying your valueJun 15, 2021Marketing So what’s a Value Proposition? A value proposition refers to the value a business promises to deliver to customers. A value proposition is also a declaration of intent or a statement that introduces...
Why is a Value Proposition so important?

Why is a Value Proposition so important?

Why is a Value Proposition so important and how do you create one? Value propositions help you define your business and sets the scene in developing business strategies and a solid marketing plan. Going through this process of identifying your value and creating a...