Interesting Stuff
What is social media and should you care?
We’ve said it before, and we’ll say it again, it wasn’t all that long ago, when a simple ad in the paper would do the trick and the phone would start to ring and people would walk through your door. It was a lot simpler in many ways, ‘pre social’, there weren’t as...
Finding, articulating and amplifying your value
So what’s a Value Proposition? A value proposition refers to the value a business promises to deliver to customers. A value proposition is also a declaration of intent or a statement that introduces your brand to consumers by telling them what your business stands...
Why is a Value Proposition so important?
Value propositions help you define your business and sets the scene in developing business strategies and a solid marketing plan. Going through this process of identifying your value and creating a value proposition will help you uncover why people choose your...